How Move with Us puts property data in the hands of home owners
We share a blast from the past, in success story with previous customer Move with Us.
Download the full Move with Us success story here (PDF).
Move with Us
Experts in property management, Move with Us cover all aspects of a property sale, from valuations to the management of the property. With help from Tier 2, they conceived ‘MarketApp’ to externalise their data and create tablet-based sales, a rich-media iOS tablet-based mobile application with a personalised front-end presentation to introduce the agency office and key personnel.
“Tier 2 Consulting came highly recommended but of course the proof is always in the pudding.
“I’m pleased to say we’ve been delighted with the technical skills, team effort and pragmatic approach taken by Tier 2 and by their ability to meet some pretty tough deadlines set as a result of the need to have prototypes ready for partner events.”
– Ben Greco, Move with Us Managing Director.
Project brief
Move With Us wanted to ‘externalise’ their data to create tablet-based sales support applications for their primary sales channels – firstly their network of independent estate agents and secondly their house building partners running on-site marketing ofices.
Whilst the smart use of property data is the common denominator between each, the need for two separate applications was clear from the outset.
The Move with Us MarketApp was conceived as a way to provide localised housing market insights for network agents, and to help them secure more listings when used in initial consultations with vendors in their homes. The follow-on benefit being additional conveyancing business for the Move with Us panel providers.
This was seen as a demonstrable way of adding value to the network support package, whilst creating a clear point of difference and securing local market advantage.
However, converting more local area opportunities into actual listings and conveyancing deals is a different sales scenario to supporting house builders dealing with home owners visiting site ofices, looking to part-exchange their property, often moving from outside the area.
As a result, the need for a second application – Move with Us iPX – was identiied. In this application, whilst property data is used to support likely sales prices, the emphasis is on data-capture and automating the process of booking and scheduling valuation appointments.
Project delivery – MarketApp
The objective was to create a rich-media iOS tablet-based mobile application with a personalised front-end presentation to introduce the agency ofice and key personnel.
Using overnight syncing with Move with Us data feeds, the agent can use property details from homes already on the market to allow the vendor to rate and compare their home with others and review similar property valuations.
The agent can show the percentage of those similar properties sold and time on the market – along with a review of how well other estate agents in the area have performed with similar properties.
Also, by using the camera on the tablet, the agent can show the vendor how their property would look on the various property sale platforms (RightMove, Zoopla).
The aim was to find a way of delivering personalised market data into a mobile application that engaged the vendor with transparent, geo-targeted value comparisons and market dynamics, whilst capturing the necessary vendor details to make the listing process a seamless, efficient and productive experience for all concerned. The secured listing triggers a number of actions, including the conveyancing referral to panel member with a date and time allocated for the appointment.
MarketApp is not dependent on internet connectivity and is able to run localised property searches and deliver market data as a result of the overnight syncing.
“Using iterative development techniques and agile methodologies, Tier 2’s project management skills have helped us and our third party data providers keep on track – running a detailed program of work with calmness and professionalism.
“They’ve accommodated our change requests with patience and in an intelligent manner, often suggesting a path of least expense rather than just citing a way forward that would add significant cost. That in itself is a refreshing quality.
“We knew we could do more with our data and through these mobile applications our work with Tier 2 has opened our eyes as to how technology can have a signiicant impact on customer service and a differentiated offering. So rather than data just driving internal processes we can see how it will also help us attract new partners and win more business.
“We would have every confidence in Tier 2 Consulting helping us do more in this space and have no hesitation in recommending their mobile and web application design and build skills.”
– Ben Greco, Move with Us Managing Director.
About Move with Us
Founded in 1997 and employing over 300 people in Cambridgeshire, Move with Us is trusted by the UK’s leading house builders, probate practitioners and mortgage lenders, providing a broad range of services and tools to help consumers and businesses value, manage and sell their properties.
